Users will soon have a updated setting that permits them to reduce the quantity of AI-created content appearing in their streams. This step comes as the company announced that it currently hosts over 1 billion AI-generated clips.
Trial and Implementation
This change is being tested over the coming weeks before a global launch. This shift aligns with a rise in AI content, spurred by new content generation software.
The Broader AI Trend
Recent reports that almost one in 10 of the most rapidly expanding channels on a popular video site primarily display content made by AI. A considerable share of this content is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is typically absurd or dreamlike.
Our research shows that many people appreciate content produced via AI tools, from digital art to science explainers, and we aim to offer the community the option to adjust the amount of that, depending on their own likes,” commented a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its app identified as made with AI. Collectively, more than 100 mn pieces of content are added to the service daily, making AI content a minor portion of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the amount of AI content they see by accessing the topic control option in the application and choosing the AI content topic. Other topics that can already be modified under the setting include current affairs, clothing, beauty, and movement.
Content Labeling and Policies
The platform’s guidelines require content makers to tag convincing AI-made content, and it bans dangerous AI impersonations of celebrities or emergencies. Any believable artificial content that is unmarked can be taken down under its user guidelines.
Additionally, the service will now attach an AI-generated tag to content made using its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This action is designed to stop users from seeking to bypass the labeling process.
Educational Initiatives
The company is furthermore launching a two million dollar awareness program for professionals and organizations to create informative material about using AI responsibly. This program will support charitable organizations specializing in teaching computer science.
Content Safety Approach
TikTok has supported its content review process, amid controversy over plans to cut jobs for numerous review team members in the UK. TikTok is expected to reduce a significant number of roles in its user protection team in its British office, with labor groups and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but AI can shield workers by removing the most graphic content ahead of it is viewed by staff. The company reported a significant reduction in shocking and graphic content reviewed by content reviewers over the previous year due to the use of its automated systems.
We believe it is crucial to integrate people and machines to keep the platform safe,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is proving valuable work at speed.”
